About Endangered

Endangered is a purpose-driven jewelry brand founded in Stockholm in 2019, dedicated to making a difference for wildlife. Each piece is inspired by endangered species, blending design with a powerful message of conservation. With every purchase, we contribute to organizations working tirelessly to protect animals and their natural habitats.

IMPACT
Endangered’s mission is to contribute to the protection and restoration of our world’s most endangered species by offering statement jewelry designs with a purpose. Every piece of design is based on the IUCN - International Union for Conservation of Nature’s official Red List with the status Endangered or Critically Endangered.

PROMISE
To donate 20 percent of sales (inc. VAT) to selected wildlife projects and organisations. Donating that big share of the return is an aggressive target, but it’s the core of why the brand exist.

MY BELIEF
I believe in combining a powerful statement with good quality jewelry and timeless design that you will love and keep for many years to come. Not only because of your good conscience and willingness to contribute to our planet's biodiversity, but because you want to wear it. 

COMMITMENT
Fight for animal rights and their protection.
Donate as much as possible.
Use as sustainable production as possible.