Endangered's small-scaled production has its origin in Celuk, Bali. For three generations the silver workshop Semadi Gold & Silver has been catering everything from royalties, to international brands and local community with jewelries. The family owned business was the first jewelry workshop that started in Celuk - known as the jewelry making capital of Bali.
The reason for starting the production in Bali was a coincidence between timing and faith. This spiritual place of Indonesia, deeply rooted in traditions and religion with such rich nature and wild life had touched me. Also the fact that I was visiting different jewelry workshops in Celuk during the same time as founding the brand in 2018 made it a natural decision.
The production of Endangered designs, from wax models and casting to finishing, is made in the same area just a few hundred meters from each other. All finishing is made by hand by local artisans within the small workshop at Semadi.
Material used is recycled silver bought locally and if we use new 925 silver, it derives from Indonesia. The gold is 14k and recycled used for gold plating mainly.