Endangered’s mission is to contribute to the protection and restoration of our world’s most endangered species by offering statement jewelry designs with a purpose. Every piece of design is based on the IUCN - International Union for Conservation of Nature’s official Red List with the status Endangered or Critically Endangered.
To donate 20 percent of sales, equal to 75 percent of the profit, to selected wildlife projects and organisations. Donating that big share of the return is an aggressive target, but it’s the core of why the brand exist.
I believe in combining a powerful statement with good quality jewelry and timeless design that you will love and keep for many years to come. Not only because of your good conscious and willingness to contribute to our planet's biodiversity, but because you want to wear it.
Fight for animal rights and their protection.
Donate as much as possible.
Use as sustainable production as possible.
All jewelry pieces are designed in Sweden and handcrafted by artisans in the small village Celuk, Bali. The metals used is recycled sterling silver (925) and 18 karat gold. Usually in combination with a silver base and a gold plating. The jewelry comes in an organic and Fair Trade cotton bag and a certificate of the contribution.